Jaipur/Udaipur, 21st July 2025: Reliance Retail’s youth-centric fashion brand, Yousta, is strengthening its presence in Rajasthan with the launch of new stores in Jaipur and Udaipur. These mark the brand’s debut in the two cities and build on its existing footprint in the state, where its first store opened in Alwar.
Located near Haldi Ghati Gate in Pratap Nagar, the Jaipur store, and the Blessing Tower outlet on 100 Ft Road, Shobhagpura in Udaipur, bring Yousta’s vibrant mix of apparel, footwear, and accessories to young shoppers. Both stores feature unisex collections, trend-led fashion, and character merchandise — all at accessible price points starting from ₹179.
Yousta’s signature “weekly fashion drops” every Thursday ensure that customers always have access to the freshest styles. In-store tech features such as self-checkout counters, mobile charging stations, and interactive elements enhance the overall shopping experience. The brand also offers a customer influencer programme, inviting young consumers to showcase their personal style and become part of the Yousta community.
In line with its commitment to community and sustainability, Yousta will partner with local non-profits across Rajasthan to organise clothing donation drives and promote responsible fashion.
Yousta continues to expand rapidly across India, with stores already present in Maharashtra, Karnataka, Andhra Pradesh, Telangana, Chhattisgarh, Kerala, Tamil Nadu, West Bengal, Uttar Pradesh, Madhya Pradesh, Jharkhand, Punjab, Uttarakhand, and Goa, in addition to Rajasthan.
Customers can explore the latest collections in-store at Jaipur, Udaipur, and Alwar, or shop online via AJIO and JioMart. For fashion updates and fresh drops, follow @youstafashion on Instagram.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
