Bengaluru, 12 November (Udaipur Kiran). Reliance Consumer Products Limited (RCPL), the FMCG division of Reliance Industries, has announced a strategic partnership with Ajith Kumar Racing, one of India’s rising motorsport teams. Under this collaboration, Campa Energy, RCPL’s flagship energy drink, will serve as the team’s Official Energy Partner.
RCPL said the partnership aligns with its commitment to supporting Made-in-India initiatives and promoting Indian talent on international platforms. The association highlights shared values of determination, endurance and high performance — qualities that both Campa Energy and Ajith Kumar Racing represent.
Campa Energy aims to power the team’s global racing ambitions, reflecting the never-give-up attitude of India’s youth and fuelling the pursuit of excellence on the international motorsport stage.
Founded in 2024 by renowned actor, racer and Padma awardee Ajith Kumar, the motorsport team made an impressive debut, securing a P3 overall finish at the 2025 Creventic 24H European Endurance Championship. With a vision of elevating Indian motorsport to global standards, Ajith Kumar Racing aims to showcase discipline, teamwork and world-class performance on the international circuit.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
