Jaguar Land Rover (JLR) has unveiled its latest India-exclusive ultra-luxury SUV—the Range Rover SV Masara Edition—at a staggering ₹4.99 crore (ex-showroom). Crafted by Land Rover’s Special Vehicle Operations (SVO) division, the Masara Edition draws design inspiration from the rare blue sapphire found in the Himalayas, a gem that symbolizes purity and power. With only 12 units produced exclusively for the Indian market, this bespoke Range Rover promises unmatched opulence and rarity—and most of these have already been spoken for.
A Tribute to Himalayan Elegance
‘Masara’—derived from the Sanskrit word for sapphire—perfectly encapsulates this SUV’s essence. The exterior is finished in a special satin blue shade that shimmers subtly under light. Design flourishes include Corinthian Bronze accents, SV badging, and 23-inch diamond-cut alloy wheels in a silver-bronze combo, further emphasizing the vehicle’s exclusivity. Black brake calipers add a hint of sportiness to the otherwise regal design.
Ultra-Luxurious Interior Inspired by the Sapphire
Inside, the Range Rover SV Masara Edition features a dual-tone blue and cream cabin, with perlino leather upholstery, a light ash burr veneer, and white ceramic finish elements throughout. The seats are intricately embroidered with a sapphire-inspired motif, adding artisanal detail to the space. Additional elements include bespoke scatter cushions, SV Bespoke scuff plates, and an engraved ‘1 of 12’ badge on each unit—ensuring every buyer feels truly special.
Feature-Rich Cabin with First-Class Comfort
Being based on the Range Rover SV, the Masara Edition is packed with high-end features. Highlights include:
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Electrically operable rear tray tables
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Refrigerated centre console in the second row
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Deployable cup holders
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Massaging and reclining rear seats
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Panoramic sunroof
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13.1-inch touchscreen infotainment system
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12.3-inch digital instrument cluster
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Wireless charging
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Meridian 3D surround sound system
In terms of safety, it comes loaded with multiple airbags, ESC, 360-degree camera, and a suite of advanced driver assistance systems (ADAS).
Performance: Power Meets Refinement
Under the hood, the Range Rover SV Masara Edition houses a 4.4-litre twin-turbo V8 petrol engine, churning out 607 bhp and 750 Nm of torque. Mated to an 8-speed automatic transmission, the SUV can sprint from 0-100 kmph in just 4.5 seconds—a phenomenal feat for a vehicle of this size and luxury. Built for both urban luxury and off-road prowess, it offers a water-wading depth of 900 mm and adaptive terrain response systems.
Exclusivity in a Class of Its Own
The Range Rover SV Masara Edition arrives in India as a full import from the UK, and its closest competitors include the Bentley Bentayga, Mercedes-Maybach GLS, and Rolls-Royce Cullinan. However, its limited availability and India-inspired theme give it an edge in exclusivity. According to JLR India, most of the 12 units have already been booked, reaffirming the model’s desirability among India’s elite.
Final Word
The Range Rover SV Masara Edition is not just a luxury SUV—it’s a collector’s item. With stunning aesthetics, an India-rooted design narrative, and ultra-rare availability, this model redefines what it means to own bespoke luxury on wheels.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
