Udaipur : PEPSI brings to life the catchphrase that is set to define 2023 – ‘RISE UP, BABY!’ with none other than Bollywood Superstar Ranveer Singh. Culture Curator Pepsi announced a blockbuster association with Ranveer Singh, welcoming the Superstar as its brand ambassador. Crowned by the youth of India as the ultimate superstar, Ranveer Singh has charmed his fans time and again, be it through his powerful performances, fashion statements, musical forays, or his free-spirited personality. Pepsi has always been synonymous with the voice of the youth and believes in empowering them with self-expression, self-confidence, and self -belief. This dynamic match between Pepsi and Ranveer is sure to enthrall audiences across the country.
Excited about this new campaign, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, commented that PEPSI is a brand which has always resonated with the voice of today’s generation. We stand by the youth of India in their journey to the top against the odds and encourage them to be authentic, be bold, be themselves. This summer, Pepsi will empower them to break free and rise above and own who they are. We are absolutely thrilled to partner with Ranveer Singh who’s personality and irrepressible spirit embodies Pepsi’s core philosophy. We have entered the year with exciting developments and are confident that our consumers will grow a strong resonance with the ‘Rise Up Baby’ campaign.
Pepsi today in its 125th year, marks yet another milestone in its journey in India as it announces its new brand campaign, ‘Rise Up, Baby!’. This campaign aims to empower the youth of India that owns who they are without seeking validation through society. It is a celebration of being your true self despite the odds. This new brand positioning is the pairing of Pepsi and the youth that marches to the beat of its own drum with Pepsi encouraging this rhythm.