Motilal Oswal Financial Services Ltd. (MOFSL), a leading financial services company, has unveiled its latest mobile-first film series – 'Market Innings.' This innovative mobile-first campaign features a series of seven short films that are optimised for mobile viewing. This campaign is built on insightful behavioural habits that draw compelling parallels between the exciting worlds of investing in the stock market and the beloved game of cricket.
With this campaign, Motilal Oswal is demonstrating its commitment to engaging customers through creative and unconventional means. The "Market Innings" film series is part of a more extensive social campaign, created from the investor's point of view that taps into both the interests of a person – investment and cricket.
Mr. Varun Mundra, Vice-President – Brand and Product Marketing, MOFSL, said, "At Motilal Oswal, we're committed to engaging customers in innovative digital ways, and our latest mobile-first campaign ', Market Innings', is a testament to that. By adopting a mobile-first strategy and providing continuous commentary, we tap into the trend of mobile content consumption while drawing comparisons between cricket and investing. This fresh approach to investing appeals to a broader audience and encourages active involvement in one's investments while enjoying the thrill of the game. Our ultimate goal is to inspire viewers to take charge of their investments and make informed decisions."
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