New Delhi, Feb 25 : Maruti Suzuki on Friday announced winners of the 1st Cohort of Maruti Suzuki Incubation Program (MSIP). MSIP is a first-of-its-kind initiative by the company to help startups channelize their efforts to bring industry-ready solutions and become large scale businesses, a statement from the company said. It is set up in partnership with Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), the startup hub at Indian Institute of Management Bangalore (IIM-Bangalore). The winning startups are ‘True Assistive’, ‘eShipz’ and ‘Hycube Works’. These early-stage startups will now get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki India Limited to co-create solutions using high-value disruptive technologies for actual business use. Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India Limited, said,” Our collaboration with IIM-Bangalore, a prestigious business school, has strengthened our efforts to nurture and hand-hold these promising early-stage startups,” he said. Anand Sri Ganesh, COO, Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL), IIM-Bangalore said, “ We are happy to work alongside Maruti Suzuki to extend a dynamic innovation environment to these startups. The program also helped startups cultivate skill sets to equip them to create highly scalable mobility solutions.” AKM SY 1333
