ITC has signed Bollywood actor Boman Irani as the new brand ambassador of its health and hygiene brand Savlon, replacing badminton player Saina Nehwal, who was appointed as the face of the brand in 2016.
The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders typified by Boman.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.
