INOX Leisure has opened India’s first MX4D EFX Theatre at the existing INOX multiplex at Inorbit Mall at Malad in Mumbai. The roll-out of India’s first MX4D Theatre was announced on the sidelines of ongoing CinemaCon, world’s largest event for the movie theatre industry taking place in Las Vegas.
MX4D, MediaMation Inc.’s newest evolution in the 4D cinema experience, provides a totally immersive environment, where the viewers can ‘feel’ the action on the screen from the built-in motion and effects in the seats and theatre walls and enhance the movie experience.
INOX Leisure is amongst India’s largest multiplex chains.
