Classic Legends, the company behind iconic motorcycle brands like Jawa, Yezdi, and BSA, is preparing for an ambitious leap in FY26. The homegrown automaker has announced plans to double its domestic sales, expand into seven international markets, and debut its first electric motorcycle — all as part of a strategic turnaround to arrest its recent sales decline.
Electric Motorcycles Ready for Global Debut
Classic Legends confirmed that its electric motorcycle is ready and will first be introduced in select global markets. The company has not ruled out launching it in India but said the timeline will depend on how fast the country’s electric vehicle charging infrastructure evolves. According to co-founder Anupam Thareja, “Sales of electric bikes in India are definitely on the cards, but strategic rollout depends on the charging ecosystem. Globally, we’re set to move faster.”
This move aligns with a broader industry trend where established two-wheeler makers are now entering the EV space to remain relevant in a rapidly changing mobility landscape.
Focus on International Markets
In a bid to tap into the global nostalgia for heritage motorcycles, Classic Legends aims to launch its Jawa and Yezdi motorcycles in seven key international markets:
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Australia
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New Zealand
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Japan
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West Asia
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United Kingdom
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United States
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Mexico
These markets were chosen for their affinity toward classic motorcycles and growing demand for retro-styled two-wheelers.
Domestic Push: Dealer Network to Expand to 500 Touchpoints
To support its aggressive sales strategy, Classic Legends plans to ramp up its dealership footprint in India. Currently operating with over 300 touchpoints, the brand aims to expand to 500 outlets by the 2025 festive season. This expansion is critical for increasing accessibility and driving volume growth in both urban and semi-urban markets.
The company also recently launched the 2025 Yezdi Adventure in India at ₹2.15 lakh (ex-showroom), positioning it as a competitive option in the mid-size ADV segment.
Reversing the Decline: A Tough Road Ahead
Classic Legends has faced headwinds over the past three financial years. After selling 44,000 units in FY23, sales dropped to 36,680 in FY24, and further dipped to 32,430 in FY25. The entry into electric mobility and focus on global markets is part of a broader recovery strategy aimed at revitalizing its portfolio and recapturing market interest.
What to Expect in FY26
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Electric motorcycle launch in global markets, with a possible India debut later
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International sales rollout in 7 countries
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New product launches under Jawa and Yezdi
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Expanded dealership network to boost domestic penetration
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Digital transformation to enhance after-sales service and brand engagement
With these moves, Classic Legends is positioning itself as not just a custodian of motorcycle heritage but also a future-ready player in India’s evolving two-wheeler industry.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
Classic Legends Gears Up for FY26 with Electric Motorcycles and Global Expansion Plans
