Axis Bank witnessed a modest gain in its share price on Wednesday after announcing a strategic partnership with Antara Senior Care, a wholly owned subsidiary of Max India, to enhance services for India’s growing senior population. The stock is currently trading at ₹1,209.30 on the BSE, up by ₹13.75 or 1.15% from its previous close of ₹1,195.55.
The scrip opened at ₹1,195.80 and touched an intraday high of ₹1,211.50 and a low of ₹1,185.05. So far, 76,139 shares have been traded. With a current market capitalization of ₹3.75 lakh crore, Axis Bank remains a key constituent of the BSE Group ‘A’ stocks.
Key Highlights of the Partnership
The collaboration aligns Antara’s senior care ecosystem with Axis Bank’s Silver Linings Program, a unique initiative aimed at customers aged 60 and above. Under this partnership, over 20 lakh senior customers of Axis Bank will have access to Antara’s suite of offerings, which include:
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Care Homes for assisted living
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Care at Home services including healthcare support and caregiving
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AGEasy, an integrated digital and physical platform for chronic health condition management
These offerings are designed to provide dignified, convenient, and personalized care solutions, helping senior citizens live with greater confidence and ease.
Enhancing Senior Wellness Through Financial & Lifestyle Support
Axis Bank’s Silver Linings Program already offers a tailored range of banking services and lifestyle benefits for the elderly, spanning wellness, travel, and financial management. The partnership with Antara strengthens this initiative by adding a comprehensive health and wellness component to the bank’s senior-centric strategy.
Antara’s mission is rooted in “Sevabhav” (the spirit of service) and aims to enable holistic aging, combining both lifecare and lifestyle solutions for the senior community. The company brings in specialized care expertise that complements Axis Bank’s wide network and customer reach.
Market Snapshot
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52-Week High: ₹1,339.55 (July 12, 2024)
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52-Week Low: ₹934.00 (January 27, 2025)
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1-Week High/Low: ₹1,216.40 / ₹1,148.50
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Promoter Holding: 8.18%
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Institutional Holding: 84.82%
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Retail/Non-Institutional Holding: 7.00%
Outlook
The partnership underscores a broader trend of financial institutions venturing into holistic wellness and age-specific services. By aligning with Antara, Axis Bank positions itself as not only a financial service provider but also a lifestyle partner for India’s senior citizens, tapping into a rapidly expanding demographic.
Axis Bank Shares Rise on Strategic Tie-Up with Antara Senior Care to Boost Senior Citizen Services
