Anand (Gujarat), Feb 28 : The Gujarat Cooperative Milk Marketing Federation (GCMMF), co-operative marketer of milk and milk products under the brand name of Amul, has decided to increase the Amul fresh milk prices by Rs 2 per litre across the country from Tuesday. According to a press release of the cooperative body of over a dozen district level dairies in the state apart from Amul fresh price hike, the Amul Gold, Taaza and Shakti brands would also see an increase. In Ahmedabad and Saurashtra markets of Gujarat, the price of Amul Gold will be Rs 30 per 500 ml, Amul Taaza will be Rs 24 per 500 ml, and Amul Shakti will be at Rs 27 per 500 ml. The increase of Rs 2 per litre translates into a four percent increase in MRP which is much lower than the average food inflation. In the last 2 years Amul has made only 4% increase per annum in prices of its fresh milk category. This price hike is being done due to rise in costs of energy, packaging, logistics, cattle feeding cost. The overall cost of operation and production of milk has increased. Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers. The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production, the release said. RAJ SHK1818
