New Delhi, March 26 : CK Birla Healthcare’s latest venture in the treatment of infertility and IVF technology launched in Delhi this week will provide free OPD consultations to the patients seeking clinical help for their issues. The officials said the move is aimed to raise awareness among the public about the taboo subject of infertility. “CK Birla Healthcare launched its flagship fertility clinic, Birla Fertility, and IVF in Lajpat Nagar, New Delhi. The clinic will offer clinically reliable treatment, a price promise and empathetic and trustworthy care to its patients. This launch adds to the existing presence of Birla Fertility and IVF (BFI) across Delhi-NCR, Kolkata and Lucknow,” a statement issued from the firm said. Dr (Col) Prof. Pankaj Talwar, Head of Medical Services, Birla Fertility & IVF said that along with the free OPD consultations, teleconsultations will also be provided so that patients can develop confidence in reaching out for medical help in their cases. ‘ ”Infertility is still a taboo topic and people feel embarrassed in discussing it even with clinicians. We find more rigidness in males seeking medical help or counsel. However, the issue affects both men and women, and our brand focus will be on creating awareness around this,” he explained. Akshat Seth, CEO, CK Birla Healthcare said less than 1 per cent of couples seek medical evaluation of their fertility-related problems. ”While India is home to 27.5 million couples with fertility-related problems, less than 1% seek medical evaluation for their issues, primarily due to a lack of awareness. At Birla Fertility & IVF we endeavour to build awareness and access to reliable fertility treatment,” he added. Listing the treatment available at the newly launched facility, Talwar said that the clinic will offer a comprehensive portfolio of fertility treatments. “This includes male infertility treatments, and advanced facilities for genetic screening, diagnostics, laparoscopic gynaecological procedures, and donor services. We are also very pleased to offer fertility preservation services, which include those for cancer patients. Next in our line of treatment options will be a pioneering program – Ovarian Tissue Freezing for younger cancer patients. Also, we are proud to include endometrial receptivity array and preimplantation genetic screening in the list of multidisciplinary services we offer at Birla Fertility and IVF,” he added. Revealing business expansion of the latest venture, Seth said the brand aims to meet the unmet needs of people seeking medical aid in fertility issues by expanding the network of clinics to 100 plus locations in the next five tears including small towns. “To fulfil the vast unmet demand for fertility treatments we plan to scale up rapidly, establishing more than 100 clinics over the next five years. All backed by our trustworthy CK Birla Group,” he stated. This latest launch adds to the existing presence of Birla Fertility and IVF (BFI) across Delhi-NCR, Kolkata and Lucknow. ASH SHK2154
