Mumbai, May 26 – Tata Motors, India’s leading electric vehicle (EV) manufacturer, is gearing up for an aggressive comeback in the electric passenger vehicle space. The company has revealed a strategic roadmap aimed at regaining and sustaining a 50% market share in India’s increasingly competitive EV market. Key to this plan are the upcoming Harrier EV and Sierra EV, which will mark Tata’s entry into the above ₹20 lakh premium EV segment.
Reclaiming Lost Ground in a Fragmented Market
Speaking to PTI, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, acknowledged that the brand’s EV market share has dipped to around 40-41%, down from 55% last fiscal. The drop, he explained, is primarily due to a decline in fleet sales and intensified competition in the ₹12–20 lakh range—where several new players have entered with over 20 EV models on offer.
Chandra said that Tata aims to restore its 50% market share within the next 18–24 months, backed by a robust and diversified product portfolio. “We aspire to be at 50% by having a very wide product portfolio and offerings that meet the expectations of different customer segments,” he said.
New Segment Focus: Premium Electric SUVs
Currently, Tata Motors dominates the ₹8–12 lakh segment, with popular models like the Tiago EV, Tigor EV, and Punch EV, where it holds a commanding 75% market share. The brand plans to maintain its grip here by offering enhanced value propositions, possibly hinting at upcoming facelifts and feature upgrades for these models.
In the ₹12–20 lakh segment, where Tata offers the Nexon EV and Curvv EV, the company’s share has declined to 33–35%. Chandra revealed that this space has become the most competitive, and Tata Motors plans to respond by strengthening the Nexon and Curvv EV offerings with better value, features, and variants.
The most notable expansion, however, will be in the above ₹20 lakh category, a segment Tata has so far left untapped. The Harrier EV, set to launch on June 3, and the Sierra EV, arriving later this year, will target this high-margin space. With rising consumer interest in premium electric SUVs, Tata aims to capture new market share and open fresh growth avenues.
Fleet Segment Still a Key Battlefront
Chandra also highlighted that the fleet segment, once a volume driver for Tata EVs, has become a weak link. The company is working on aligning the total cost of ownership (TCO) of its EVs to match that of CNG vehicles, which are more dominant in commercial use.
“We’ve lost a big part of our volume in the fleet segment. That’s where we are working to make EVs more viable in terms of cost for commercial operators,” Chandra said.
Current Lineup and What’s Next
Tata Motors already boasts the broadest EV portfolio in India, featuring:
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Tiago EV
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Tigor EV
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Punch EV
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Nexon EV
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Curvv EV (recently launched)
Upcoming Models:
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Harrier EV – Launching June 3, 2025
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Sierra EV – Launch expected by end of 2025
With these additions, Tata is aiming to compete across all price bands:
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₹8–12 lakh: Tiago, Tigor, Punch
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₹12–20 lakh: Nexon, Curvv
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₹20 lakh+: Harrier, Sierra
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Fleet segment: Cost-optimized variants in pipeline
Final Word
As India’s EV landscape continues to evolve rapidly, Tata Motors is refocusing its efforts to not only maintain leadership but also drive EV adoption across segments. With new premium offerings, competitive updates, and a strategy tailored for mass and fleet markets alike, Tata’s roadmap reflects its long-term commitment to shaping India’s electric mobility future.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
Tata Motors Targets 50% Market Share in Indian EV Segment, Harrier EV and Sierra EV to Drive Growth
